Central Index

Thursday, June 21, 2007

Backing the Business

20JUN2007: KANE appeared in a private signing at the 2007 Licensing Convention at the Javits Center in New York City representing the WWE's interest in garnering big name sponsors and creating new revenue veins.

The Boston Herald has an article on the WWE's announced plans "to turn marketing power towards acquiring big name sponsors for its television, Internet, and PPV properties."  [The Boston Herald]